Published July 5, 2021 by Shravni Satish Kumar
We all must have tried once to recycle things in life but did you ever think of turning it into a career?
Let’s meet Aly Lessor a person who has taken this to the next level by creating a business by recycling pillow covers. Yes, she creates pillowcase dresses. A long-lost art in the south that she put to the next level.
The interesting thing about these dresses is that they are adjustable by size based on the growth of the child. As the child grows it can be paired with leggings and other bottom wears.
Cozy Bug at a Glance:
Index:
Founders Story:
Aly Lessor is the inventor and the owner of Cozy Bug pillowcase dresses that actually grow with your kids – that’s amazing. There is a new dimension to one size fits all once you witness Lessor develop this ingenious way for your clothes to grow up with you.
Cozy Bug provides a large range of expandable dresses and jackets and has sold thousands of bows too. Along with their new pretty outfits.
How was the Cozy Bug Shark Tank Pitch?
In the Shark Tank, Lessor sought an investment of $50,000 for a 25% stake in the business, and was a tough battle between Lori and Daymond to choose. Finally, Lessor accepted $50,000 for a 30% stake offer from Daymond John at a valuation of about $166,000.
How did Cozy Bug do after the shark tank?
It seemed that the company cozy bug had disappeared in thin air and was not making a big headline. Until “Making it in America”, Aly Lessor with her company Cozy Bug reappeared in CNN News and told them about the help that she received from Daymond John.
The next day both Daymond and Aly appeared together on the promotions and since then they have grown with their presence in various leading retail stores.
The company now has its very own retail store and sells on many websites like Walmart, Zullily, overstok.com, and its own website. You can see an increase in revenues from $1.92 million to $4 million in the year 2012 to 2018. Segregation of sales mediums:
The net worth of Cozy Bug:
At the time of the shark tank appearance, Cozy Bug was valued at around $166,500.
Investors details and funding:
| Name of investor | Type of investment | Deal for | Amount |
| Daymond ohn | Angel (individual ) | Cozy Bug | $50,000 for 30% |
Competitor Analysis:
These e-Commerce companies sell similar or complementary products. They compete directly with Cozybugusa.com.
| Name of competitor | Description | Headquarters | No of Employees | Other details |
| Above Solutions | Technology and Computing retailer with an online presence and sell technology and computing-related products. | US | 51-200 employees. | Above-inc.com attracts monthly unique visitor traffic of 452 visitors. |
| Alite Designs | Alite Designs sells online. | US | 1-10 Employees | Alitedesigns.com attracts monthly unique visitor traffic of 491 visitors. |
| Birtanni Display | Birttani Display sells online. | US | 11-50 Employees | Birttani.com attracts monthly unique visitor traffic of 488 visitors. |
| Khamit Kinks | Khamit Kinks is a beauty and personal care & fashion and apparel retailer with an online presence and sell beauty and personal care-related products. | US | 11-50 Employees | Khamitkinks.com attracts monthly unique visitor traffic of 549 visitors. |
| Mauviel USA | Mauviel USA is a home and garden retailer with an online presence and sells home and garden-related products. | US | 11-50 Employees | Mauvielusa.com attracts monthly unique visitor traffic of 484 visitors. |
| Style bell | Stylebell is a fashion and apparel retailer with an online presence and sells accessories-related products.. | US | 11-50 Employees | Stylebell.com attracts monthly unique visitor traffic of 895 visitors. |
| Tiggly | Tiggly is a consumer electronics retailer with an online presence and sells consumer electronics-related products. | US | 11-50 Employees | Tiggly.com attracts monthly unique visitor traffic of 100 visitors |
| 31ten | 31ten sells online. It is headquartered in the United States of America. | Shop31ten.com attracts monthly unique visitor traffic of 100 visitors. |
Interesting Facts:
- The dresses were created to change their size as the child grows
- Pillowcase dresses are actually a well-known craft.
- The dress is made up of only a pillowcase and ribbon.
- The company is currently out of business and another company has moved to become a “Cozi Bug” seller of dresses and jackets.
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What is Cozy Bug ?
Cozy Bug is a pillowcase dress. The interesting thing about these dresses is that they are adjustable by size based on the growth of the child. As the child grows it can be paired with leggings and other bottom wears.
Who founded Cozy Bug?
Aly Lessor is a person who has taken this to the next level by creating a business by recycling pillow covers.
