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- Graphic Violence
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texts
- by
- Kotler, Philip
- Publication date
- 2006
- Topics
- Marketing -- Management, Marketingmanagement, Marketing, Strategisch management, Étude de marché, Stratégie de marketing, Gestion du marketing
- Publisher
- Upper Saddle River, N.J. : Pearson Prentice Hall
- Collection
- internetarchivebooks; printdisabled
- Contributor
- Internet Archive
- Language
- English
xxxix, 729, [45] pages : 29 cm
This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
Includes bibliographical references and index
Defining Marketing for the 21st Century --Developing Marketing Strategies & Plans --Gathering Information & Scanning the Environment --Conducting Marketing Research & Forecasting Demand --Creating Customer Value, Satisfaction, and Loyalty --Analyzing Consumer Markets --Identifying Market Segments and Targets --Creating Brand Equity --Creating Brand Equity --Crafting the Brand Positioning --Dealing with Competition --Setting Product Strategy --Designing & Managing Services --Developing Pricing Strategies and Programs --Designing & Managing Marketing Channels & Value Networks --Managing Retailing, Wholesaling & Logistics --Designing and Managing Integrated Marketing Communications --Managing Mass Communications: Advertising, Sales Promotions, Events, & Public Relations --Managing Personal Communications: Direct Marketing & Personal Selling --Introducing New Market Offerings --Tapping into Global Markets --Managing a Holistic Marketing Organization
Notes
wavy whole book (inherent)
some text are cut due to tight binding
- Access-restricted-item
- true
- Addeddate
- 2020-08-20 20:04:20
- Associated-names
- Keller, Kevin Lane, 1956-
- Boxid
- IA1907706
- Camera
- USB PTP Class Camera
- Collection_set
- printdisabled
- External-identifier
- urn:oclc:record:1194435113
urn:lcp:marketingmanagem12edkotl_e7n4:lcpdf:958bd18c-bcfb-41cd-aa58-90531f334a44
urn:lcp:marketingmanagem12edkotl_e7n4:epub:b2a33af6-67b3-431c-82fc-de77cfbf95bd
- Foldoutcount
- 0
- Identifier
- marketingmanagem12edkotl_e7n4
- Identifier-ark
- ark:/13960/t5cd03r76
- Invoice
- 1652
- Isbn
- 0131457578
9780131457577
013196853X
9780131968530
9780138146030
0138146039
0131457683
9780131457683
- Full catalog record
- MARCXML
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